SEO & UX: Twitter Social Graphs

Copy Editor Twitter Social Graphs

As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.

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When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.

These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title.  Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.