Portfolio

Product Landing Page
I manage any and all updates to the Contrast Serverless landing page including adding content about new features, producing and adding white papers and data sheets, as well as blogs.

https://www.contrastsecurity.com/contrast-serverless


Infographics

A few examples of slides I’ve crafted breaking down the benefits and differentiators new Instrumented Dynamic Analysis features introduced to Contrast’s Serverless product.
These are used as marketing assets incorporated into white papers, keynotes, webinars, and sales team material.How Exploitable Are Your Lambda Functions
Contrast’s Serverless Instrumented Dynamic Analysis
Instrumented Dynamic Analysis Features


Data Sheets

I work with product, marketing, and sales teams to write, design, and produce data sheets for Contrast Serverless, Partnerships, and Integrations.
Secure AWS Lambda and Microsoft Azure Functions
Contrast Security and Wiz Integration: Better Together
Contrast Security and AWS: The Best in Application Security Partnerships
Contrast Security and AWS Security Hub Integration: Streamlining Security with Holistic Insights
Contrast Serverless and AWS Inspector: Strengths
Contrast Serverless and AWS Inspector: Better Together


White Papers

Final draft of a white paper I authored as gated content, an educational piece which breaks down potential vulnerabilities and how to protect against them in a serverless environment based on the OWASP security community recommendations.

Five Serverless Security “Gotchas”
Integrating SAP Concur and NetSuite
Best Practices for Integrating EDI and NetSuite


More Copy
Written with an eye on strategic messaging and SEO optimization, these often are written with  videos and infographics and infographics which help flesh out and illustrate the overarching story

Landing Pages
What is iPaaS?
Leader in NetSuite Integration and Automation
Ecommerce automation simplified

Blogs
The Path to a Healthy Supply Chain

Case Studies
Simple Energy: the efficiency experts practice what they preach
Integrator.io: Automating Dastmalchi’s Global Expansion

Data Sheets
Automate Bank Transactions in NetSuite

 

Blogs
At Aqua Security, I project managed, produced, and copyedited over 70 cybersecurity blog posts and thought leadership pieces, many of them highly detailed and often authored by non-native English speakers. Due to their urgency, most Threat Alert pieces had to be turned around in less than 36 hours, which competed with a pre-planned marketing calendar. This included unique graphic headers, Infographics, CTAs, SEO reviews, titles and meta data completion. With a prodigious publishing schedule, I managed the day-to-day planning and was hands-on with each piece.

Aqua Security Blog
Cloud Security Trends for 2023
Zero-Day Attack Prevention Through Supply Chain Security
What To Know: A Summary of the Compliance Guide to SSDF
Threat Alert: Cloud Network Bandwidth Now Stolen through Cryptojacking
Threat Alert: New Malware in the Cloud By TeamTNT
Threat Alert: Phishing as a Service to Ramp Up Supply Chain Attacks
Text4Shell: CVE-2022-42889 in Apache Commons Text Explained


ISV Product Landing Pages on the Red Hat Marketplace
Along with helping launch the actual site, I worked directly at the Red Hat Marketplace with ISV partners to build out their individual landing pages. This included white-glove onboarding of content, verifying contracts, setting prices, vetting and publishing marketing assets, testing their product operators, and publishing and maintaining their presence.
Aqua Security
Kong Konnect Enterprise
IBM Cloud Pak for Security
Federator.ai
Akka Platform Operator
RapidBIZ
Hazelcast Jet


Case Study / Testimonial Videos
Several testimonial videos I edited and produced. This involves sifting through hours of raw footage to find the best nuggets to construct the right message to tell the platforms story and successful outcomes.

Why Gappify chose Celigo’s iPaaS to integrate their product with customers’ systems


Fast Four explains why they switched to Celigo’s iPaaS to build integrations for their customers


Red Hat Marketplace Onboarding How-To Videos
Idealized as a self-service site for ISVs, I wrote, captured, produced, edited and narrated a series of tutorials to guide partners on Go-To-Market resources and how to update and maintain their product landing pages.

RHM: Partner Go-to-Market Hub
RHM: Setup Control Codes
RHM: Setup Company Info
RHM: Setup Product Details
RHM: Setup Keywords and Categories
RHM: Setup Free Trials & Freemiums
RHM: Setup Feature Details

blog.twitter.com

Content Coordinator for Twitter Blogs

Official Twitter Blog
https://blog.twitter.com
Twitter Marketing Blog
https://blog.twitter.com/marketing
Twitter Developers Blog
https://blog.twitter.com/developer
Twitter Engineering Blog
https://blog.twitter.com/engineering
Twitter Investors Blog
https://blog.twtrinc.com

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on five official, public-facing Twitter Blogs.

Responsibilities include ensuring timely publishing of company messaging worldwide, product and policy announcements, developing publishing calendars, overseeing and establishing workflows and in-bound work requests form all departments, interviewing and advising potential hires by recruitment, content publishing, on-boarding, and managing day-to-day working relationships with all departments involved official messaging published on the Official Twitter Blog, Twitter’s Marketing Blog, Twitter’s Developer Blog, Twitter’s Engineering Blog, and Twitter’s Investor Relations Blog.

Localizations
Official Twitter Blog
US | UK | Australia | Canada | India | Japan | France | Brazil | KoreaIndonesia | Spain | Latin America | Arabic | Middle East
Twitter Marketing Blog
US | UK | Japan | France
Twitter Developers Blog
US |  Japan
Twitter Engineering Blog
US
Twitter Investors Blog
US

SEO & UX: Twitter Social Graphs

Copy Editor Twitter Social Graphs

As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.

Click here view samples

When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.

These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title.  Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.

Article: The Dawn of Stanley Kubrick

Read the article
Read the article

Marking the 50th anniversary of the release of Stanley Kubrick’s 2001: A Space Odyssey, we take a step back to look at his earliest film, The Day of the Fight.

The Day of the Fight is the primary touchstone from which Stanley Kubrick’s unique cinematic style would evolve.


Read the article The Dawn of Stanley Kubrick here >>>

 

User Guides & Knowledge Base

Author: User Guides & Knowledge Base

While at Twitter and with other companies including Visa, Universal Music Group, Agilent, and NASA, I have been responsible for on-boarding  content managers who will be using the content management system day-to-day.

Along with in-person tutorials and walkthroughs, one of my responsibilities has been to compose. maintain, and expand  the Knowledge Base, which can be on Confluence, Wikis, or even traditional printed hard copies.

Visa-Fidelity App video

Promo Video: Writer / Video Editor

While working at the Visa Innovation Center, I conceived, wrote copy, and video edited short internal video illustrating the what the Center is and it’s most recent pilot project with Fidelity Financial for their +529 product mobile app.

Click here to watch the video Fidelity’s +529 product mobile app

Visa Innovation Center

Content Coordinator: Innovation Center Presentations

As manager of content for presentations at Visa’s Innovation Center at 1 Market Plaza, I worked with engineers, developers, creatives, executives to deliver experiential marketing for FinTech.  This involved participating in showcasing prototype e-commerce apps including internet of things (IoT), mobile, connected car, and fintech.

Copywriting

B2B Articles
What is iPaaS?
Life Interiors levels the field
Simple Energy: Efficiency Experts
Path to a Healthy Supply Chain
Solutions: Ecommerce
Solutions: Software

Other Articles
Rise of the Delta Rhythm
The Dawn of Stanley Kubrick
A History of SF & Oakland Streetcars
Origins of 420
Art Is …
Magic in the Air
Thomas Edison: Electrocuting an Elephant
A Word to the Wives
Ask Me, Don’t Tell Me
Cracker Jack
Jimmie Rodgers in The Singing Brakeman
Centuries of Telling Time
American Scene: Tuesday in November
Financing the American Family
Aqua Frolics
Navajo Country
Newsreel: Grand Coulee Dam
Charlie Williams: Long Black Veil
Despotism
Hair Dress Through The Ages
Who Are The People of America?

Video Game Industry Articles
Acclaim CEO discusses his role and the future of MMOs
Creative Director Reynir Hardarson on EVE Online’s ever-expanding universe
Lyra Studios discusses their game Reclamation and the history of MMOs
9 Dragons Publisher plans to harness the MMO beast
Project Offset brings its maverick approach to MMOs

Satire
MMO Insider
Product Review: MMO Lazyboy
Esperanto pushed as MMO’s become more Global
High Hopes for “CHiP’s” MMO
NYU to cash in on Machinima Film School

Translated Interviews
El Camino de Carlos – en Español
Il Direttore Creativo ci parla dell’universo in continua espansione di Eve Online – en Italiano

Landing pages
What is iPaaS?
Solutions: Ecommerce
Solutions: Software

Twitter’s Official social post descriptions
#NugsForCarter is now the most Retweeted Tweet of all time
The 2017 #VMAs according to Tweets
#SheInspiresMe: An Original Work
Introducing Twitter Lite
Our Safety Work: Results Update
The hashtag at 10 years young
What does “rate limit exceeded” mean?
Introducing #Stickers on Twitter
A more seamless log-in experience
The Tweets Must Flow
Introducing Twitter Polls
Finance Tweets of the Month
Introducing GIF search on Twitter
New Ways to tap into video on Twitter
Go Live on Twitter!
Your Twitter archive

Blog posts
Path to a Healthy Supply Chain
Rise of the Delta Rhythm
The Dawn of Stanley Kubrick
A History of SF & Oakland Streetcars
Origins of 420

Marketing Presentations
UMG Direct Marketing Bulletin
Dr. Brown’s digital rebranding

User Guides and Knowledge Articles
Unity3D  – Knowledge Base entry
Music Label WordPress site Users Guide
eCommerce Furniture store Users Guide entry I
eCommerce Furniture store Users Guide entry II

Universal Music – Social Bulletins

Co-Author of Direct Marketing Bulletin

Social Reports and Project Manager for Universal Music Social Marketing bi-monthly Bulletin.