Content Coordinator for Twitter’s Official Website
Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on Twitter’s official public-facing web site about.twitter.com.
My responsibilities included the day-to-day management of multiple projects on About site’s editorial and production calendars, while coordinating between the Sr. Marketing Manager of UX, content and channel strategy, a global team of PMs, designers, content producers, developers, engineers, to deliver Twitter’s broader internet-centric messaging.
I also liaised with marketing managers of EMEA, APAC, LATAM, and MENA in regards to publishing localized messaging.
Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on five official, public-facing Twitter Blogs.
When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.
These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title. Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.
While at Twitter and with other companies including Visa, Universal Music Group, Agilent, and NASA, I have been responsible for on-boarding content managers who will be using the content management system day-to-day.
Along with in-person tutorials and walkthroughs, one of my responsibilities has been to compose. maintain, and expand the Knowledge Base, which can be on Confluence, Wikis, or even traditional printed hard copies.
While working at the Visa Innovation Center, I conceived, wrote copy, and video edited short internal video illustrating the what the Center is and it’s most recent pilot project with Fidelity Financial for their +529 product mobile app.
Content Coordinator: Innovation Center Presentations
As manager of content for presentations at Visa’s Innovation Center at 1 Market Plaza, I work with engineers, developers, creatives, executives to deliver experiential marketing for FinTech. This involved participating in showcasing prototype e-commerce apps including internet of things, mobile, connected car, e-finance.
While overseeing content updates for portions of the apple.com store, I led teams of developers to calibrate the buy-flows, page content, and images. This involved collaborating with linguist analysts and adding, updating, and configuring products within Apple Online Store CMS and product proprietary management tools.