Powerpoint – David Dichter

Red Hat Marketplace

Onboarding Manager & Content Lead for IBM’s Red Hat Marketplace

As Onboarding Manager & Content Lead, I guide Independent Software Vendors through their journey in becoming a hybrid cloud product parter on the Red Hat Marketplace.

With partners ranging from external ISVs to internal IBM and Red Hat products teams, I focus on bridging the gap between partners and the various other IBM, Red Hat, and vendor teams to create the most positive and successful onboarding journey possible.

about.twitter.com

Content Coordinator for Twitter’s Official Website

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on Twitter’s official public-facing web site about.twitter.com.

My responsibilities included the day-to-day management of multiple projects on About site’s editorial and production calendars, while coordinating between the Sr. Marketing Manager of UX, content and channel strategy, a global team of PMs, designers, content producers, developers, engineers, to deliver Twitter’s broader internet-centric messaging.

I also liaised with marketing managers of EMEA, APAC, LATAM, and MENA in regards to publishing localized messaging.

blog.twitter.com

Content Coordinator for Twitter Blogs

Official Twitter Blog
https://blog.twitter.com
Twitter Marketing Blog
https://blog.twitter.com/marketing
Twitter Developers Blog
https://blog.twitter.com/developer
Twitter Engineering Blog
https://blog.twitter.com/engineering
Twitter Investors Blog
https://blog.twtrinc.com

Responsibilities include ensuring timely publishing of company messaging worldwide, product and policy announcements, developing publishing calendars, overseeing and establishing workflows and in-bound work requests form all departments, interviewing and advising potential hires by recruitment, content publishing, on-boarding, and managing day-to-day working relationships with all departments involved official messaging published on the Official Twitter Blog, Twitter’s Marketing Blog, Twitter’s Developer Blog, Twitter’s Engineering Blog, and Twitter’s Investor Relations Blog.

SEO & UX: Twitter Blog Cards

Copy Editor Twitter Blog Cards

As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.

Click here view samples

When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.

These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title. Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.

Twitter About Editorial Calendar

Editorial Calendar: Revolving Content

Formulated workflow for editorial calendar process and established momentum on the updates.

In this effort, I worked with Brand, Social, Comms, and Creative Studio teams to publish revolving content, keeping About Twitter home page fresh and current.

Click to view samples

User Guides & Knowledge Base

Author: User Guides & Knowledge Base

While at Twitter and with other companies including Visa, Universal Music Group, Agilent, and NASA, I have been responsible for on-boarding content managers who will be using the content management system day-to-day.

Along with in-person tutorials and walkthroughs, one of my responsibilities has been to compose. maintain, and expand the Knowledge Base, which can be on Confluence, Wikis, or even traditional printed hard copies.

Visa-Fidelity App video

Promo Video: Writer / Video Editor

While working at the Visa Innovation Center, I conceived, wrote copy, and video edited short internal video illustrating the what the Center is and it’s most recent pilot project with Fidelity Financial for their +529 product mobile app.

Click here to watch the video Fidelity’s +529 product mobile app

Visa Innovation Center

Content Coordinator: Innovation Center Presentations

As manager of content for presentations at Visa’s Innovation Center at 1 Market Plaza, I work with engineers, developers, creatives, executives to deliver experiential marketing for FinTech. This involved participating in showcasing prototype e-commerce apps including internet of things, mobile, connected car, e-finance.

Apple Online Store

Content Management: Apple Online Store

While overseeing content updates for portions of the apple.com store, I led teams of developers to calibrate the buy-flows, page content, and images. This involved collaborating with linguist analysts and adding, updating, and configuring products within Apple Online Store CMS and product proprietary management tools.