David Dichter

David Dichter is a results-driven professional with a strong passion for customer-centric content and product marketing. Currently serving as a Product Marketing Manager at Contrast Security, he excels in crafting compelling messaging and value propositions to drive awareness and adoption by developer and application security teams. David’s ability to translate highly technical features into business value propositions, coupled with his ownership of the go-to-market strategy, sets him apart. With an extensive background in content management and marketing, he has contributed significantly to organizations such as Aqua Security, IBM – Red Hat Marketplace, Celigo, and Twitter. David’s expertise spans across various industries, including cybersecurity, AI, cloud computing, and fintech, and he possesses a wide range of skills, including storytelling, digital strategy, UX design, video production, copywriting, and SEO. With a bachelor’s degree in English from UCLA and additional education in digital marketing and film production, David brings a unique blend of creativity and technical proficiency to his roles.

Contrast Security     |     Remote (Los Altos, CA)     |     Current

    • Craft messaging & value props to drive awareness & adoption by Dev & AppSec teams
    • Conceive & develop content communicating Contrast’s value enabling sales to educate prospects
    • Translate highly technical feature sets into business value propositions incl. GTM, Content and Sales
    • Own GTM strategy, execution incl. market fit, messaging differentiators, and product content
    • Author informative, persuasive content delivered through multiple channels
    • Partner with the Corporate Marketing to support and represent Contrast at industry and company events
    • Plan the launch of new product releases and manage the cross-functional implementation of the plan
    • Perform market & competitive intelligence, expertise on buyers and buying process
    • Present to audiences at in-person and virtual industry events, trade shows, and customer meetings
    • identify customer requirements and work with Product Management team to define product strategy

Aqua Security     |     Remote (Burlington, MA)     |     2022 – 2023

    • Manage content marketing editorial calendar, align strategy w/ news, thought leadership, campaigns
    • Deliver blogs, white-papers, videos to scale thought leadership across multiple audiences
    • Work w/ Demand Gen, Marketing, Tech Advocacy, Product Mgmt, Design teams
    • Manage end-to-end content production of blogs, wiki, white papers, gated content, and more
    • Lead project management, copyediting, SEO optimization, web production and analytics
    • Create guidelines for content voice to unify messaging for cloud native application security platform

IBM – Red Hat Marketplace     |     Remote (Durham, NC)     |     2019 – 2022

    • White-glove 30+ ISVs’ journey to publish hybrid cloud products to the Red Hat Marketplace platform
    • Guide ISVs through complete publishing cycle, incl. KO, marketing assets, price config, e2e testing, live
    • Produce partner facing support content incl. documentation, how-to walkthroughs, Go-to-market vids
    • Develop Salesforce dashboards based on milestone progress & TaskRay data from onboarding lifecycles
    • Liaise w/Biz Dev, Marketing, Ecosystem, Sales, Red Hat & IBM product teams & external orgs like G2
    • Launched Red Hat Marketplace with over 200 hybrid cloud container based software products & datasets

Celigo     |     San Mateo, CA     |     2019

    • Led development of content marketing material for growing Silicon Valley-based startup
    • Produced content to expand awareness driving traffic, engagement, and ToFu leads
    • Strategized w/product, sales, marketing to devise and execute content marketing plan
    • Developed visitor personas, content maps, driving traffic to the site, acquiring ToFu prospects
    • Revamped page, content SEO structure leading to higher SERP placement in organic search
    • Video producer, editor of success story testimonial, case studies to promote partner programs
    • Copywriter, editor for site pages, ebooks, case studies, demand gen. emails, data sheets

Twitter (contract)     |     San Francisco, CA      |     2017 – 2018

    • Content manager for two official public-facing sites representing 12th highest visited in the world
    • Coordinated relaunch of about.twitter.com & blog.twitter.com to support global rebrand campaign
    • Triaged with Twitter brand, creative, design teams to optimize efficiency of publishing workflows
    • Developed editorial calendar with brand, social stakeholders to publish relevant Hero content
    • Promoted underutilized meta info to boost SEO to increase engagement by 33% w/blog posts
    • Oversaw transfer of content from enterprise CMS to AEM ensuring seamless successful relaunch
    • Produced 18 localizations of About & Blog sites to expand brand messaging to a global audience
    • Onboarded 75+ content managers ensuring local voice in EMEA, APAC, MENA, LATAM regions
    • Liaised with product, policy teams to ensure major statements published accurately, punctually (280-Chars, Congressional Statements, Bots Policy, RT Ban. US Elections)
    • Created videos, tutorials, How-to guides supporting brand managers maintain content standards

Visa (contract)     |     San Francisco, CA     |     2016 – 2017

    • Reported directly to VP of Innovation to create compelling stories of fintech using case studies
    • Managed storytelling assets for Innovation VP to illustrate emerging IOT/Payments landscape
    • Created keynotes, infographics, videos to help C-level execs understand fintech ecosystems
    • With product designers, crafted stories on how prototypes work to onboard new partners
    • Drove content development plan for Center’s engagements increasing RFP opportunities
    • Managed updates for Center’s website maintaining brand voice with rapidly evolving program
    • Co-produced live presentation at Visa Executive Conference, highly received, internally promoted
    • Showcased prototype e-commerce apps including IoT, mobile, connected car, e-finance

Wells Fargo  (contract)     |     San Francisco, CA     |      2016 – 2016

    • Provided WF Small Business website strategic focus by consulting on UX, buildout, site-mapping
    • Led content creation, based on WF business sites, to maintain consistent small business UX
    • Audited wellsfargo.com/biz site map to evaluate ownership & develop publishing process

Apple (contract)     |     Cupertino, CA     |     2015 

    • Updated products, buy-flows, detail pages to keep AOS current upon Apple release dates
    • Coordinated deployment of content to production while onboarding MarCom to manage when live
    • Upheld best practices while balancing time-to-market pressures to refine publishing processes
    • Improved execution of content and UX development reinforcing brand shopping experience
    • Supervised localization for product geo-expansion, increasing brand awareness and global reach
    • Managed digital assets including images, videos, pdfs in AEM keeping store directory organized

Additional Experience

PROJECT MANAGER                                Universal Music Group
PRODUCER                                               Freelance
WEBSITE BUILDER – DRUPAL                 NASA; Agilent Technologies
PRODUCER                                                Disneyland.com

General Assembly, San Francisco – Digital Marketing
NYU Graduate Film, Tisch, NYC – Film Production
UCLA, Los Angeles, CA – BA; English
Sheffield University, UK – UC Education Abroad Program (EAP)

Storytelling; Content Management; Digital Strategy; UX Design; Video Production; Copywriting; SEO; SEM; Localization (US, EMEA, APAC,  MENA, LATAM)

Cybersecurity, AI, Cloud Computing, Marketing, Experiential, FinTech; IoT, eCommerce; Media; Emerging Tech

Asana, Monday, Teams, Sharepoint, HubSpot, Figma, SEO, SEM, Google Adsense, Adwords, Webmaster Tools/Search Console, AEM, JIRA, Confluence, Cloud Computing; Drupal, Sailpoint, Google Docs/Drive, WordPress, Slack, Youtube, Google Analytics, GitHub, Powerpoint, Keynote, Adobe CC, OmniGraffle, Final Cut Pro, HTML5; CSS3; Windows, OSX; Unity3D; Photoshop