about.twitter.com

Content Coordinator for Twitter’s Official Website

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on Twitter’s official public-facing web site about.twitter.com.

My responsibilities included the day-to-day management of multiple projects on About site’s editorial and production calendars, while coordinating between the Sr. Marketing Manager of UX, content and channel strategy, a global team of PMs, designers, content producers, developers, engineers, to deliver Twitter’s broader internet-centric messaging.

I also liaised with marketing managers of EMEA, APAC, LATAM, and MENA in regards to publishing localized messaging.

blog.twitter.com

Content Coordinator for Twitter Blogs

Official Twitter Blog
https://blog.twitter.com
Twitter Marketing Blog
https://blog.twitter.com/marketing
Twitter Developers Blog
https://blog.twitter.com/developer
Twitter Engineering Blog
https://blog.twitter.com/engineering
Twitter Investors Blog
https://blog.twtrinc.com

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on five official, public-facing Twitter Blogs.

Responsibilities include ensuring timely publishing of company messaging worldwide, product and policy announcements, developing publishing calendars, overseeing and establishing workflows and in-bound work requests form all departments, interviewing and advising potential hires by recruitment, content publishing, on-boarding, and managing day-to-day working relationships with all departments involved official messaging published on the Official Twitter Blog, Twitter’s Marketing Blog, Twitter’s Developer Blog, Twitter’s Engineering Blog, and Twitter’s Investor Relations Blog.

Localizations
Official Twitter Blog
US | UK | Australia | Canada | India | Japan | France | Brazil | KoreaIndonesia | Spain | Latin America | Arabic | Middle East
Twitter Marketing Blog
US | UK | Japan | France
Twitter Developers Blog
US |  Japan
Twitter Engineering Blog
US
Twitter Investors Blog
US

SEO & UX: Twitter Blog Cards

Copy Editor Twitter Blog Cards

As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.

Click here view samples

When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.

These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title.  Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.

Twitter About Editorial Calendar

Editorial Calendar: Revolving Content

Formulated workflow for editorial calendar process and established momentum on the updates.

In this effort, I worked with Brand, Social, Comms, and Creative Studio teams to publish revolving content, keeping About Twitter home page fresh and current.

Click to view samples

 

Copywriting

B2B Articles
What is iPaaS?
Life Interiors levels the field
Simple Energy: Efficiency Experts
Path to a Healthy Supply Chain
Solutions: Ecommerce
Solutions: Software

Other Articles
Rise of the Delta Rhythm
The Dawn of Stanley Kubrick
A History of SF & Oakland Streetcars
Origins of 420
Art Is …
Magic in the Air
Thomas Edison: Electrocuting an Elephant
A Word to the Wives
Ask Me, Don’t Tell Me
Cracker Jack
Jimmie Rodgers in The Singing Brakeman
Centuries of Telling Time
American Scene: Tuesday in November
Financing the American Family
Aqua Frolics
Navajo Country
Newsreel: Grand Coulee Dam
Charlie Williams: Long Black Veil
Despotism
Hair Dress Through The Ages
Who Are The People of America?

Video Game Industry Articles
Acclaim CEO discusses his role and the future of MMOs
Creative Director Reynir Hardarson on EVE Online’s ever-expanding universe
Lyra Studios discusses their game Reclamation and the history of MMOs
9 Dragons Publisher plans to harness the MMO beast
Project Offset brings its maverick approach to MMOs

Satire
MMO Insider
Product Review: MMO Lazyboy
Esperanto pushed as MMO’s become more Global
High Hopes for “CHiP’s” MMO
NYU to cash in on Machinima Film School

Translated Interviews
El Camino de Carlos – en Español
Il Direttore Creativo ci parla dell’universo in continua espansione di Eve Online – en Italiano

Landing pages
What is iPaaS?
Solutions: Ecommerce
Solutions: Software

Twitter’s Official social post descriptions
#NugsForCarter is now the most Retweeted Tweet of all time
The 2017 #VMAs according to Tweets
#SheInspiresMe: An Original Work
Introducing Twitter Lite
Our Safety Work: Results Update
The hashtag at 10 years young
What does “rate limit exceeded” mean?
Introducing #Stickers on Twitter
A more seamless log-in experience
The Tweets Must Flow
Introducing Twitter Polls
Finance Tweets of the Month
Introducing GIF search on Twitter
New Ways to tap into video on Twitter
Go Live on Twitter!
Your Twitter archive

Blog posts
Path to a Healthy Supply Chain
Rise of the Delta Rhythm
The Dawn of Stanley Kubrick
A History of SF & Oakland Streetcars
Origins of 420

Marketing Presentations
UMG Direct Marketing Bulletin
Dr. Brown’s digital rebranding

User Guides and Knowledge Articles
Unity3D  – Knowledge Base entry
Music Label WordPress site Users Guide
eCommerce Furniture store Users Guide entry I
eCommerce Furniture store Users Guide entry II

Agilent CMS site

Site Builder of Agilent’s Digital Library

Took over and rebuilt Agilent Technologies’ Digital library – hub

Furniture eCommerce site

Site Builder of Online Furniture Store

Built online furniture website with shopping cart and cms

Furniture eCommerce Promo Tiles

Promo Tile Producer

Conceived, sought assets, built out, published

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