About

CONTENT COORDINATION & STRATEGY / DIGITAL PRODUCER / PROJECT MANAGER

David started his career as a PM for Disney, and experimented with open source CMS platforms as a side-hustle.

This led to consulting opportunities in the Bay Area where he project managed the building of Drupal sites for prestigious organizations, like NASA and Agilent Technologies, that were looking for more intuitive publishing workflows for their content managers.

Having a keen understanding of the challenges CMS users face, as a Project Manager David has advocated intuitive, human-centered UI while consulting with Apple’s Online Store, Visa’s Innovation Center, and Twitter.

While at Twitter, David was the liaison between the Creative Studio, Global Comm, and Brand Marketing teams, coordinating the production, relaunch, and day-to day maintenance of content on about.twitter.com and blog.twitter.com on an AEM platform.

David then on boarded 75+ global content managers on to AEM, created a user resource hub that included how-to guides and video tutorials, developed editorial and production calendars, while acting as the contact between the Sr. Marketing Manager of UX, content and channel strategy, a global team of PMs, designers, content producers, developers, engineers, to effectively deliver Twitter’s broader internet-centric messaging.


Twitter      San Francisco, CA
CONTENT COORDINATOR – TWITTER ABOUT SITE and TWITTER BLOG SITE- Twitter Creative Studio

  • Coordinate content publishing during and after global relaunch of about.twitter.com and blog.twitter.com
  • Ensure major announcements be published accurately and punctually on Twitter Blog (280-Chars, Congressional Statements, Bots Policy, RT Ban. US Elections)
  • Develop editorial calendar with Brand, Social, Comms, and Creative Studio teams to publish revolving content keeping About Twitter home page fresh and current
  • Liaise with brand managers  to rollout 18 localized versions of About Twitter and Twitter Blog sites (US, EMEA, APAC, EMEA, MENA, LATAM)
  • On-boarded 60+ internationally-based content and brand managers to AEM CMS from Drupal platform
  • Develop strategy to optimize meta-descriptions and OpenGraph images for cross-platform posting (Twitter, FB, LinkedIn, etc.) based on analytics reportsSites:

https://about.twitter.com/
https://blog.twitter.com
https://blog.twitter.com/marketing
https://blog.twitter.com/developer
https://blog.twitter.com/engineering
https://blog.twtrinc.com


Visa      San Francisco, CA                6/16 – 2/17
CONTENT CREATION MANAGER – VISA INNOVATION CENTER

  • Manage visual content and presentations at Visa’s Innovation Center at 1 Market Plaza
  • Work with engineers, developers, creatives, executives to deliver experiential marketing
  • Showcase prototype e-commerce apps including internet of things, mobile, connected car, e-finance
  • Edit technical content for developers, working closely with relevant product dev and marketing teams
  • Publish technical content for external developers/partners – product overviews, API & developer guides
  • Manage updates across several product lines for documentation, owning deadlines and deliverables
  • Create Editorial Guidelines, best practices while working alongside product dev and marketing teams

Freelance      San Francisco, CA                1/16 – 5/16
PRODUCER & PROJECT MANAGER  – WELLS FARGO |  ELEMENTAL WELLNESS  |  GIANT CREATIVE  |  VISCIRA

  • Provide e-business management and strategic focus for the Wells Fargo Small Business website
  • Product management tracking analysis within the framework of a digital ecommerce distribution network
  • Manage teams, QA, communication, scheduling via MS Project Gantt charts

Apple      Cupertino, CA                2015
CONTENT STRATEGIST/DEVELOPER – APPLE ONLINE STORE

  • Experience w/global e-commerce shopping experience development and execution
  • Lead teams in dev and maintenance of buy-flows, page content, storefronts, and images
  • Add, update, configure products within Apple Online Store CMS and product management tools
  • Coordinate handoffs, deployment of content to production in conjunction with code deployments
  • Manage templates, text assets, code fragments in AOS CMS ecosystem – Dev/QA/Stage/Prod
  • Oversee international translations for geo expansion, development of content integration w/engineers
  • Execute complex production schedules with dependencies and competing priorities

Universal Music Group      San Francisco, CA                2014
PRODUCER & PROJECT MANAGER

  • PM for web dev & maintenance for UMG platforms of 600 sites incl. WordPress, Drupal, LiveFyre
  • Managing core deliverables & interacting with key stakeholders at every level
  • Review, edit requirements, SOW’s for website CRM portal Profile Center feature development
  • Lead monthly technical meetings with offices in LA, Nashville, NYC, Canada
  • Oversee CMS development of UMG’s new labels website Bad Mascot, including QA, user guides
  • Compose internal Consumer Bulletins incl. social campaign highlights sign in, stats and trends

Freelance      San Francisco, CA                2013 – 2014
WEBSITE PRODUCER & UX RESEARCHER  – BAY CREATIVE  |  FUJITSU  |  MONTEREY PLAZA HOTEL

  • Design websites, email templates, responsive landing pages, using Drupal, HubSpot, WordPress
  • Recommend digital solutions for online marketing and sales leads within the financial industry
  • Define usability and user experience based on OmniGraffle / Axure mockups, build workflows
  • Guide implementation of responsive theming based on usability behaviors for different devices
  • Develop statement of work, requirements, timelines for financial site to be built using Drupal

Agilent Technologies      San Francisco, CA                2013
PROJECT MANAGER & WEBSITE PRODUCER

  • Compose requirement, design & technical specs for research lab’s content management system
  • Built relationships w/stakeholders (Managers, engineers, scientists) to implement site needs
  • Leading a team of library staff, developers in converting MediaWiki site to Drupal 7
  • Recreate the navigational flow, structure to maintain the integrity of the current site

NASA – Ames Research Center     Mountain View, CA                2012
WEBMASTER & SITE DEVELOPER

  • Broke down business requirements to devise content strategy on CMS platform
  • Composed strategy, design & technical specs for project leader, dept. content editors
  • Review and re-implement archived legacy content dating back to 2000
  • Strategize w/department leaders a malleable site for content managers to easily update, extend
  • Oversaw QA tests with teams, escalating issues & determining priorities within dev cycle

EDUCATION
UCLA, Los Angeles, CA – BA; English 1994
Sheffield University, UK – UC Education Abroad Program 1991-1992; full year
NYU Graduate Film, Tisch, NYC – Film Production 1997-9


APPROACH
Agile, Human Centered Design, Rapid Prototyping, Engage, Experience, Collaborate


SKILLS
Visual Content Management & Strategy; User Experience Design; Web Development; Touch Screen Technology; Glass Wall Projection; Video Production; Copywriting; Graphic Design; SEO; Taxonomy; Content Management Strategy; Information Architecture


INDUSTRIES
Marketing, Experiential Marketing, FinTech; Cardless Payments; Online Payments, Internet of Things, eCommerce, Entertainment Media, Hospitality, R&D, Advertising, Emerging Technologies; Connected Car; Media Production


TOOLS & PLATFORMS
Adobe Experience Manager (AEM) API’s, JIRA, Confluence, Cloud Computing; Drupal, Unity, HipChat, Hangouts, BlueJeans, Sailpoint, Magento, Radar, MS Project, Basecamp, Radar, Google Docs/Drive, WordPress, Prysm, Slack, Adobe CQ5, Youtube, Google Analytics, Omniture; Hubspot, LiveFyre, Geppetto, GitHub, Powerpoint, Keynote, Adobe CC, Prezi, Prysm Visual Workspace, OmniGraffle, Axure, Final Cut Pro, HTML5; CSS3; Javascript; PHP; Windows, OSX; MS Project; Unity3D; Adobe Creative Suite; Adobe Premiere; AfterEffects; Photoshop; Illustrator