As blog content coordinator, I compose tight descriptions that must be less than 140-characters, which summarize an article’s post.
When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.
These descriptions create a better a user experience and increase the click-through rate rather than the default feature, which merely repeats the title. Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.
Click any image below to open sample gallery-