Copy Editor Twitter Blog Cards
As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.
When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.
These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title. Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.