about.twitter.com

Content Coordinator for Twitter’s Official Website

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on Twitter’s official public-facing web site about.twitter.com.

My responsibilities included the day-to-day management of multiple projects on About site’s editorial and production calendars, while coordinating between the Sr. Marketing Manager of UX, content and channel strategy, a global team of PMs, designers, content producers, developers, engineers, to deliver Twitter’s broader internet-centric messaging.

I also liaised with marketing managers of EMEA, APAC, LATAM, and MENA in regards to publishing localized messaging.

blog.twitter.com

Content Coordinator for Twitter Blogs

Official Twitter Blog
https://blog.twitter.com
Twitter Marketing Blog
https://blog.twitter.com/marketing
Twitter Developers Blog
https://blog.twitter.com/developer
Twitter Engineering Blog
https://blog.twitter.com/engineering
Twitter Investors Blog
https://blog.twtrinc.com

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on five official, public-facing Twitter Blogs.

Responsibilities include ensuring timely publishing of company messaging worldwide, product and policy announcements, developing publishing calendars, overseeing and establishing workflows and in-bound work requests form all departments, interviewing and advising potential hires by recruitment, content publishing, on-boarding, and managing day-to-day working relationships with all departments involved official messaging published on the Official Twitter Blog, Twitter’s Marketing Blog, Twitter’s Developer Blog, Twitter’s Engineering Blog, and Twitter’s Investor Relations Blog.

Localizations
Official Twitter Blog
US | UK | Australia | Canada | India | Japan | France | Brazil | KoreaIndonesia | Spain | Latin America | Arabic | Middle East
Twitter Marketing Blog
US | UK | Japan | France
Twitter Developers Blog
US |  Japan
Twitter Engineering Blog
US
Twitter Investors Blog
US

SEO & UX: Twitter Blog Cards

Copy Editor Twitter Blog Cards

As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.

Click here view samples

When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.

These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title.  Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.

Twitter About Editorial Calendar

Editorial Calendar: Revolving Content

Formulated workflow for editorial calendar process and established momentum on the updates.

In this effort, I worked with Brand, Social, Comms, and Creative Studio teams to publish revolving content, keeping About Twitter home page fresh and current.

Click to view samples

 

Article: The Dawn of Stanley Kubrick

Read the article
Read the article

Marking the 50th anniversary of the release of Stanley Kubrick’s 2001: A Space Odyssey, we take a step back to look at his earliest film, The Day of the Fight.

The Day of the Fight is the primary touchstone from which Stanley Kubrick’s unique cinematic style would evolve.


Read the article The Dawn of Stanley Kubrick here >>>

 

Universal Music – Site Producer

Producer of Universal Music Label Website

Producer of independent music label websites for UMG

Click to view screenshots

Universal Music – Social Bulletins

Co-Author of Direct Marketing Bulletin

Social Reports and Project Manager for Universal Music Social Marketing bi-monthly Bulletin.

Official YouTube Partner

Official YouTube Partner

As an Official YouTube Partner, my channel currently has nearly 8,000 subscribers, 8.7 million unique views, and streams an average of 84,000 minutes per m0nth.

With over 250 available videos, I have developed a robust community, and weekly must moderate hundreds of comments.

The channel is also supported by a website on WordPress with a group on Facebook, an account on Twitter, and presence on several other social networks.

Click here to view my YouTube Partner channel