Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on five official, public-facing Twitter Blogs.
When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.
These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title. Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.
While at Twitter and with other companies including Visa, Universal Music Group, Agilent, and NASA, I have been responsible for on-boarding content managers who will be using the content management system day-to-day.
Along with in-person tutorials and walkthroughs, one of my responsibilities has been to compose. maintain, and expand the Knowledge Base, which can be on Confluence, Wikis, or even traditional printed hard copies.
While working at the Visa Innovation Center, I conceived, wrote copy, and video edited short internal video illustrating the what the Center is and it’s most recent pilot project with Fidelity Financial for their +529 product mobile app.
Content Coordinator: Innovation Center Presentations
As manager of content for presentations at Visa’s Innovation Center at 1 Market Plaza, I work with engineers, developers, creatives, executives to deliver experiential marketing for FinTech. This involved participating in showcasing prototype e-commerce apps including internet of things, mobile, connected car, e-finance.