about.twitter.com

Content Coordinator for Twitter’s Official Website

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on Twitter’s official public-facing web site about.twitter.com.

My responsibilities included the day-to-day management of multiple projects on About site’s editorial and production calendars, while coordinating between the Sr. Marketing Manager of UX, content and channel strategy, a global team of PMs, designers, content producers, developers, engineers, to deliver Twitter’s broader internet-centric messaging.

I also liaised with marketing managers of EMEA, APAC, LATAM, and MENA in regards to publishing localized messaging.

blog.twitter.com

Content Coordinator for Twitter Blogs

Official Twitter Blog
https://blog.twitter.com
Twitter Marketing Blog
https://blog.twitter.com/marketing
Twitter Developers Blog
https://blog.twitter.com/developer
Twitter Engineering Blog
https://blog.twitter.com/engineering
Twitter Investors Blog
https://blog.twtrinc.com

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on five official, public-facing Twitter Blogs.

Responsibilities include ensuring timely publishing of company messaging worldwide, product and policy announcements, developing publishing calendars, overseeing and establishing workflows and in-bound work requests form all departments, interviewing and advising potential hires by recruitment, content publishing, on-boarding, and managing day-to-day working relationships with all departments involved official messaging published on the Official Twitter Blog, Twitter’s Marketing Blog, Twitter’s Developer Blog, Twitter’s Engineering Blog, and Twitter’s Investor Relations Blog.

Localizations
Official Twitter Blog
US | UK | Australia | Canada | India | Japan | France | Brazil | KoreaIndonesia | Spain | Latin America | Arabic | Middle East
Twitter Marketing Blog
US | UK | Japan | France
Twitter Developers Blog
US |  Japan
Twitter Engineering Blog
US
Twitter Investors Blog
US

SEO & UX: Twitter Blog Cards

Copy Editor Twitter Blog Cards

As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.

Click here view samples

When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.

These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title.  Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.

Twitter About Editorial Calendar

Editorial Calendar: Revolving Content

Formulated workflow for editorial calendar process and established momentum on the updates.

In this effort, I worked with Brand, Social, Comms, and Creative Studio teams to publish revolving content, keeping About Twitter home page fresh and current.

Click to view samples

 

User Guides & Knowledge Base

Author: User Guides & Knowledge Base

While at Twitter and with other companies including Visa, Universal Music Group, Agilent, and NASA, I have been responsible for on-boarding  content managers who will be using the content management system day-to-day.

Along with in-person tutorials and walkthroughs, one of my responsibilities has been to compose. maintain, and expand  the Knowledge Base, which can be on Confluence, Wikis, or even traditional printed hard copies.

Visa Innovation Center

Content Coordinator: Innovation Center Presentations

As manager of content for presentations at Visa’s Innovation Center at 1 Market Plaza, I work with engineers, developers, creatives, executives to deliver experiential marketing for FinTech.  This involved participating in showcasing prototype e-commerce apps including internet of things, mobile, connected car, e-finance.

Apple Online Store

Content Management: Apple Online Store

While overseeing content updates for portions of the apple.com store, I led teams of developers to calibrate the buy-flows, page content, and images.  This involved collaborating with linguist analysts and adding, updating, and configuring products within Apple Online Store CMS and product proprietary management tools.

Digital Producer

Website Producer
about.twitter.com
blog.twitter.com
Visa Innovation Center website
Bad Mascot – Universal Music
Agilent Technologies Digital Library Hub
NASA Safety Mission Assurance
Tara Home
MMO Insider

Webpage Content Producer
About Twitter Website Homepage
Let’s Go Twitter
About Twitter #Hashtag Conversation
About Twitter #Hashtag Dialogue
About Twitter Safety Gallery
About Twitter Periscope Gallery
About Twitter Our Company Gallery
Twitter Blog
Giving you more characters to express yourself
U.S. Senate Committee on the Judiciary: Opening Remarks
Our approach to bots and misinformation
Announcement: RT and Sputnik Advertising
Update: Russian interference in the 2016 US presidential election

Visa
Visa Innovation Center website

Celigo
What is iPaaS?
Life Interiors levels the field
Solutions: Ecommerce
Solutions: Software

Blog posts
Path to a Healthy Supply Chain
Rise of the Delta Rhythm
The Dawn of Stanley Kubrick
A History of SF & Oakland Streetcars
Origins of 420

Universal Music – Site Producer

Producer of Universal Music Label Website

Producer of independent music label websites for UMG

Click to view screenshots

Content Management

Content Management
about.twitter.com
blog.twitter.com
Visa Innovation Center
NASA Safety Mission Assurance hub
Tara Home online furniture store
Weirdo Video

Web Content Producer
Twitter
Celigo
Visa Innovation Center
Apple Online Store
Universal Music Group
Disneyland
Weirdo Video

Site Builder
Library@Agilent
NASA Safety Mission Assurance hub
US Forest Service Pacific NW Station (discovery consultant)
Tara Home online furniture store
Weirdo Video

Curation and Community Management
Weirdo Video – YouTube channel