David Dichter – Results-driven professional with a strong passion for customer-centric content and product marketing

Portfolio

Product Landing Page
I manage any and all updates to the Contrast Serverless landing page including adding content about new features, producing and adding white papers and data sheets, as well as blogs.
https://www.contrastsecurity.com/contrast-serverless

Infographics
A few examples of slides I’ve crafted breaking down the benefits and differentiators new Instrumented Dynamic Analysis features introduced to Contrast’s Serverless product.
These are used as marketing assets incorporated into white papers, keynotes, webinars, and sales team material.How Exploitable Are Your Lambda Functions
Contrast’s Serverless Instrumented Dynamic Analysis
Instrumented Dynamic Analysis Features

Data Sheets
I work with product, marketing, and sales teams to write, design, and produce data sheets for Contrast Serverless, Partnerships, and Integrations.
Secure AWS Lambda and Microsoft Azure Functions
Contrast Security and Wiz Integration: Better Together
Contrast Security and AWS: The Best in Application Security Partnerships
Contrast Security and AWS Security Hub Integration: Streamlining Security with Holistic Insights

eBooks
Final draft an eBook I authored as a gated content, an educational piece which breaks down potential vulnerabilities and how to protect against them in a serverless environment based on the OWASP security community recommendations.

Five Serverless Security “Gotchas”

More Copy
Written with an eye on strategic messaging and SEO optimization, these often are written with videos and infographics and infographics which help flesh out and illustrate the overarching story

Landing Pages
What is iPaaS?
Leader in NetSuite Integration and Automation
Ecommerce automation simplified

Blogs
The Path to a Healthy Supply Chain

eBooks
Integrating SAP Concur and NetSuite
Best Practices for Integrating EDI and NetSuite

Case Studies
Simple Energy: the efficiency experts practice what they preach
Integrator.io: Automating Dastmalchi’s Global Expansion

Data Sheets
Automate Bank Transactions in NetSuite

Blogs
At Aqua Security, I project managed, produced, and copyedited over 70 cybersecurity blog posts and thought leadership pieces, many of them highly detailed and often authored by non-native English speakers. Due to their urgency, most Threat Alert pieces had to be turned around in less than 36 hours, which competed with a pre-planned marketing calendar. This included unique graphic headers, Infographics, CTAs, SEO reviews, titles and meta data completion. With a prodigious publishing schedule, I managed the day-to-day planning and was hands-on with each piece.
Aqua Security Blog
Cloud Security Trends for 2023
Zero-Day Attack Prevention Through Supply Chain Security
What To Know: A Summary of the Compliance Guide to SSDF
Threat Alert: Cloud Network Bandwidth Now Stolen through Cryptojacking
Threat Alert: New Malware in the Cloud By TeamTNT
Threat Alert: Phishing as a Service to Ramp Up Supply Chain Attacks
Text4Shell: CVE-2022-42889 in Apache Commons Text Explained

ISV Product Landing Pages on the Red Hat Marketplace
Along with helping launch the actual site, I worked directly at the Red Hat Marketplace with ISV partners to build out their individual landing pages. This included white-glove onboarding of content, verifying contracts, setting prices, vetting and publishing marketing assets, testing their product operators, and publishing and maintaining their presence.
Aqua Security
Kong Konnect Enterprise
IBM Cloud Pak for Security
Federator.ai
Akka Platform Operator
RapidBIZ
Hazelcast Jet

Case Study / Testimonial Videos
Several testimonial videos I edited and produced. This involves sifting through hours of raw footage to find the best nuggets to construct the right message to tell the platforms story and successful outcomes.

Why Gappify chose Celigo’s iPaaS to integrate their product with customers’ systems

Fast Four explains why they switched to Celigo’s iPaaS to build integrations for their customers

Red Hat Marketplace Onboarding How-To Videos
Idealized as a self-service site for ISVs, I wrote, captured, produced, edited and narrated a series of tutorials to guide partners on Go-To-Market resources and how to update and maintain their product landing pages.

RHM: Partner Go-to-Market Hub
RHM: Setup Control Codes
RHM: Setup Company Info
RHM: Setup Product Details
RHM: Setup Keywords and Categories
RHM: Setup Free Trials & Freemiums
RHM: Setup Feature Details

Red Hat Marketplace

Onboarding Manager & Content Lead for IBM’s Red Hat Marketplace

As Onboarding Manager & Content Lead, I guide Independent Software Vendors through their journey in becoming a hybrid cloud product parter on the Red Hat Marketplace.

With partners ranging from external ISVs to internal IBM and Red Hat products teams, I focus on bridging the gap between partners and the various other IBM, Red Hat, and vendor teams to create the most positive and successful onboarding journey possible.

about.twitter.com

Content Coordinator for Twitter’s Official Website

Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on Twitter’s official public-facing web site about.twitter.com.

My responsibilities included the day-to-day management of multiple projects on About site’s editorial and production calendars, while coordinating between the Sr. Marketing Manager of UX, content and channel strategy, a global team of PMs, designers, content producers, developers, engineers, to deliver Twitter’s broader internet-centric messaging.

I also liaised with marketing managers of EMEA, APAC, LATAM, and MENA in regards to publishing localized messaging.

blog.twitter.com

Content Coordinator for Twitter Blogs

Official Twitter Blog
https://blog.twitter.com
Twitter Marketing Blog
https://blog.twitter.com/marketing
Twitter Developers Blog
https://blog.twitter.com/developer
Twitter Engineering Blog
https://blog.twitter.com/engineering
Twitter Investors Blog
https://blog.twtrinc.com

Responsibilities include ensuring timely publishing of company messaging worldwide, product and policy announcements, developing publishing calendars, overseeing and establishing workflows and in-bound work requests form all departments, interviewing and advising potential hires by recruitment, content publishing, on-boarding, and managing day-to-day working relationships with all departments involved official messaging published on the Official Twitter Blog, Twitter’s Marketing Blog, Twitter’s Developer Blog, Twitter’s Engineering Blog, and Twitter’s Investor Relations Blog.

SEO & UX: Twitter Blog Cards

Copy Editor Twitter Blog Cards

As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.

Click here view samples

When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.

These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title. Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.

Twitter About Editorial Calendar

Editorial Calendar: Revolving Content

Formulated workflow for editorial calendar process and established momentum on the updates.

In this effort, I worked with Brand, Social, Comms, and Creative Studio teams to publish revolving content, keeping About Twitter home page fresh and current.

Click to view samples

User Guides & Knowledge Base

Author: User Guides & Knowledge Base

While at Twitter and with other companies including Visa, Universal Music Group, Agilent, and NASA, I have been responsible for on-boarding content managers who will be using the content management system day-to-day.

Along with in-person tutorials and walkthroughs, one of my responsibilities has been to compose. maintain, and expand the Knowledge Base, which can be on Confluence, Wikis, or even traditional printed hard copies.

Visa-Fidelity App video

Promo Video: Writer / Video Editor

While working at the Visa Innovation Center, I conceived, wrote copy, and video edited short internal video illustrating the what the Center is and it’s most recent pilot project with Fidelity Financial for their +529 product mobile app.

Click here to watch the video Fidelity’s +529 product mobile app

Visa Innovation Center

Content Coordinator: Innovation Center Presentations

As manager of content for presentations at Visa’s Innovation Center at 1 Market Plaza, I work with engineers, developers, creatives, executives to deliver experiential marketing for FinTech. This involved participating in showcasing prototype e-commerce apps including internet of things, mobile, connected car, e-finance.