Digital Content Manager, Producer, and Coordinator
Onboarding Manager & Content Lead for IBM’s Red Hat Marketplace
As Onboarding Manager & Content Lead, I guide Independent Software Vendors through their journey in becoming a hybrid cloud product parter on the Red Hat Marketplace.
With partners ranging from external ISVs to internal IBM and Red Hat products teams, I focus on bridging the gap between partners and the various other IBM, Red Hat, and vendor teams to create the most positive and successful onboarding journey possible.
Content Coordinator for Twitter’s Official Website
Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on Twitter’s official public-facing web site about.twitter.com.
My responsibilities included the day-to-day management of multiple projects on About site’s editorial and production calendars, while coordinating between the Sr. Marketing Manager of UX, content and channel strategy, a global team of PMs, designers, content producers, developers, engineers, to deliver Twitter’s broader internet-centric messaging.
I also liaised with marketing managers of EMEA, APAC, LATAM, and MENA in regards to publishing localized messaging.
Content Coordinator for Twitter Blogs
Official Twitter Blog
https://blog.twitter.com
Twitter Marketing Blog
https://blog.twitter.com/marketing
Twitter Developers Blog
https://blog.twitter.com/developer
Twitter Engineering Blog
https://blog.twitter.com/engineering
Twitter Investors Blog
https://blog.twtrinc.com
Working between Twitter’s Creative Studio, Global Communications, and Brand Marketing teams, I coordinated the production, relaunch, and day-to day maintenance of content on five official, public-facing Twitter Blogs.
Responsibilities include ensuring timely publishing of company messaging worldwide, product and policy announcements, developing publishing calendars, overseeing and establishing workflows and in-bound work requests form all departments, interviewing and advising potential hires by recruitment, content publishing, on-boarding, and managing day-to-day working relationships with all departments involved official messaging published on the Official Twitter Blog, Twitter’s Marketing Blog, Twitter’s Developer Blog, Twitter’s Engineering Blog, and Twitter’s Investor Relations Blog.
Localizations
Official Twitter Blog
US | UK | Australia | Canada | India | Japan | France | Brazil | Korea | Indonesia | Spain | Latin America | Arabic | Middle East
Twitter Marketing Blog
US | UK | Japan | France
Twitter Developers Blog
US | Japan
Twitter Engineering Blog
US
Twitter Investors Blog
US
Copy Editor Twitter Blog Cards
As blog content coordinator, I composed tight descriptions that had to be less than 140-characters, which summarized an article’s post.
When a blog article is posted on social platforms including Twitter, Facebook, and LinkedIn, these meta-descriptions are included in the cards.
These descriptions create a better a user experience and increase the click-through rate rather than the automated feature, which merely repeated the title. Using Google Analytics, we have been optimizing these descriptions over the last several months, seeing impressive results.
Editorial Calendar: Revolving Content
Formulated workflow for editorial calendar process and established momentum on the updates.
In this effort, I worked with Brand, Social, Comms, and Creative Studio teams to publish revolving content, keeping About Twitter home page fresh and current.
Marking the 50th anniversary of the release of Stanley Kubrick’s 
The Day of the Fight is the primary touchstone from which Stanley Kubrick’s unique cinematic style would evolve.
Read the article The Dawn of Stanley Kubrick here >>>
Author: User Guides & Knowledge Base
While at Twitter and with other companies including Visa, Universal Music Group, Agilent, and NASA, I have been responsible for on-boarding content managers who will be using the content management system day-to-day.
Along with in-person tutorials and walkthroughs, one of my responsibilities has been to compose. maintain, and expand the Knowledge Base, which can be on Confluence, Wikis, or even traditional printed hard copies.
Promo Video: Writer / Video Editor
While working at the Visa Innovation Center, I conceived, wrote copy, and video edited short internal video illustrating the what the Center is and it’s most recent pilot project with Fidelity Financial for their +529 product mobile app.
Click here to watch the video Fidelity’s +529 product mobile app
Content Coordinator: Innovation Center Presentations
As manager of content for presentations at Visa’s Innovation Center at 1 Market Plaza, I work with engineers, developers, creatives, executives to deliver experiential marketing for FinTech. This involved participating in showcasing prototype e-commerce apps including internet of things, mobile, connected car, e-finance.
Content Management: Apple Online Store
While overseeing content updates for portions of the apple.com store, I led teams of developers to calibrate the buy-flows, page content, and images. This involved collaborating with linguist analysts and adding, updating, and configuring products within Apple Online Store CMS and product proprietary management tools.